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CREATIVE DIRECTOR — HAARLEM, NL
NATHALIE
VEEN
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Art direction & styling on set: commercials, music videos and campaigns for brands that refuse to be ignored.
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01.
Work
SELECTED
PROJECTS
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02.
Clients
BIG NAMES
BOLD WORK
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Klanten & cases — tik of hover voor preview
03.
Production companies
IDEAS THAT
MOVE PEOPLE
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04.
About
BORING IS NOT
AN OPTION
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Hi, I’m Nathalie — an Art Director working in TV and online commercials, with a love for creating worlds, moods and sets that bring a creative idea to life.
My role is all about production design: shaping the look and feel of a set, creating the right atmosphere, and making sure the visual world fits the brand and the creative concept. Every project is different, and honestly, that’s what I love about it. Every job brings a new puzzle to solve — and a new opportunity to create something great.
My goal is always to create a set that feels just right for the brand, in close collaboration with creative and direction. Because ultimately, we’re all working towards the same thing: making something beautiful, memorable and convincing with the resources we have.
The location, the budget, the possibilities — and the collaboration with styling, lighting and all the other disciplines on set — are all part of the creative result. I love finding smart, surprising solutions and getting the most out of what’s available.
Over the years, I’ve built a fantastic network of talented people, which means I can put together an Art Department tailored to each project. The right mix of disciplines, experience and personalities for the job — from set dressers and set builders to prop makers, prop masters, assistants and runners.
And when everyone is well connected and working towards the same vision, shoot days can feel like a real party. That’s when the magic happens.